Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles in lieu of investment in more efficient gasoline-engines and hybrid EVs,

The automaker is ending production of its electric pickup while planning a series-hybrid F-150 and a new low-cost EV platform. “The company is shifting to higher-return opportunities,” Ford says.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

It’s official. The all-electric pickup is dead, but Ford is promising the F-150 Lightning EREV will be “every bit

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.

Ford confirms the fully electric F-150 Lightning ends production this year, but the Lightning name isn’t going anywhere.

Ford has pulled the plug on its most ambitious electric vehicle, slamming the brakes on production of the Ford F-150 Lightning pick-up truck and swerving away from large battery powered vehicles for the foreseeable future.

Ford Motor said on Monday it will take a $19.5 billion writedown and is killing several electric-vehicle models, in the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.