Cadbury 5 Star has rolled out a campaign #5StarEverywhere to amplify its ‘Do Nothing’ proposition by showcasing how its logo creates brand visibility, without the brand taking any effort around ad ...

Conceptualised by Ogilvy, this film paints a future where AI grants more leisure at work. It opens with a young man at the library, he hears news on AI dominating coding jobs—relevant to the industry ...

Audacity is Cadbury 5 Star’s middle name when it comes to its ads. And the brand’s long-standing collaboration with Ogilvy ...

Cadbury 5Star, India's biggest caramel chocolate brand, has always been telling us to go against the mindless rush in life, relax and indulge in 5star across all its communications. Throughout the ...

With pandemic resulting in lockdown, economic situation in India was grim. Chocolates, which is considered discretionary spend in India, faced relevance challenge and saw massive drop in sales in ...

Advertisers had a whirlwind ride in 2024. The year kicked off with controversy when Bold Care teamed up with Ranveer Singh and Johnny Sins for an awareness campaign. As the year progressed, brands ...