Regular pandas are rare, but what about rainbow pandas? Ogilvy India has extended Cadbury’s ‘masti’ (meaning fun in Hindi) image and brings the audience deep into the forest to search for the ...

Indians are known to have a self-care remedy for every possible issue. From home remedies to certain medicines, Indians usually tend to find solutions for regular problems like fever, cough and pain ...

Cadbury Gems is a popular chocolate brand among kids in India. However, considering the ever-evolving consumer set, the aware consumer base was growing up & steadily moving out of the target group.

Cadbury has launced a TVC for its variant Gems Surprise. The TVC, created by Ogilvy & Mather, takes forward the Cadbury pandas for a promotional offer that the chocolate brand has launched for a new ...

In India, paracetamol is widely available, with many people taking it at the slightest sign of fever. Among the various brands, Dolo 650 has emerged as the most popular in recent years, experiencing ...

Chocolate brand Cadbury Gems used a TV and on-pack promotional strategy built around colours, cricket and festivals, to refresh the brand and halt declining market share. Cadbury Gems is a much-loved, ...

A tweet by US-based gastroenterologist and stand-up comic Dr Palaniappan Manickam, better known online as Dr Pal, went viral this week after he drew attention to what he described as India’s casual ...