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Fujifilm’s X100 V became a surprising viral hit thanks to influencers who loved not only its performance but also its retro-chic cool factor. Now, the company has launched its successor, the ...
The FujiFilm X100 line is the camera maker's premium compact camera designed for everyday users. Its last release, the FujiFilm X100V, became a TikTok hit when many creators chose this camera over ...
New 40-MP sensor and X-Trans V sensor. Excellent in-camera image stabilization. Lower base ISO. Autofocus is much better than previous models. New film simulation mode. Still very light, compact, and ...
For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...
Fujifilm's retro-styled X100 camera line flipped the company's fortunes, it's backordered everywhere
The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.
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