Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

The popular Geico caveman commercials are back. And that means an Illinois native is in the national spotlight. Who plays the Geico Caveman? Jeff Daniel Phillips, a Chicago native, is the actor in the ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

It was a simple plan: Grab the caveman and bolt for the getaway car. The life-size cutout of the Geico caveman was snatched from the Student Recreation Center at the University of Arizona over the ...