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Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry. Thank you for submitting your question. Keep reading Forbes ...

The principles of naming are the same the first time you name a business and the 30th time. The rules don’t change, but you change. You learn what is important in branding a new business and choosing ...