The latest trend in hairstyling involves channeling your inner mermaid with perfectly wavy hair that puts ’80s crimpers to shame. Beloved by Sofia Richie, Iskra Lawrence, Stassie Karanikolaou, Larsa ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While I’m not a huge fan of Aquamarine (sorry, Emma Roberts), there’s one thing from the staple tween ...

Founded in 2019 by Perth businesswoman and mother-of-two Tara Simich, 31, Mermade Hair now boasts 260,000 Instagram followers and a string of celebrity fans including fitness queen Tammy Hembrow and ...

MERMAID waves are making a splash this season - rippling our go-to beach waves out of favour. Already landing on the locks of Molly-Mae, JLO and Zendaya, the trend has amassed over nine million tags ...

This hair waver also comes with a glove in case you're prone to burning your digits.

TODAY lifestyle and commerce contributor Jill Martin stops by the plaza with the latest round of Steals & Deals to help you shine in the heat! The items include a scrub and body oil, the Mermade Pro ...

Shoppers are raving about a 'magic' hair tool that they insist can transform their hair to 'perfect beachy waves' in minutes, and there's a hack to get 30% off. The Mermade Hair 32mm PRO Waver in has ...