"Rage bait" is the Oxford Word of the Year.Dilara Irem Sancar/Anadolu via Getty Images "Rage bait" is the Oxford University Press' Word of the Year. I worry: Will overexposure to the concept of rage ...

Earlier this week, Oxford University Press named ‘rage bait’ as 2025’s Word of the Year (despite it actually being two words, ahem)… but over on socials, the concept is not exactly new. If you were on ...

After a shortlist that also included aura farming and biohack, more than 30,000 people cast their votes over three days, and the crown went to the word that defines our scrolling lives: posts, tweets, ...

Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.