An iconic, beloved brand has undergone a rebrand. No, not Cracker Barrel. This is about the X Games. The news was announced by X Games themselves on September 24, 2025. Everything has been rebranded, ...

“It’s part of our strategy to tell deeper athlete stories beyond the field of play and bring fans closer to our athletes,” said X Games CEO Jeremy Bloom. An X Games reality competition series is in ...

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an upcoming fresh competition format. Over the past year, under the leadership of ...

Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. Jeremy Bloom is adding another role to his already ...

The X Games are coming to Sacramento. A little later than originally thought, but they are coming to California’s capital city. It was announced on Friday that the first of two X Games League (XGL) ...

WILD. THE X GAMES ARE COMING TO SACRAMENTO FOR THE NEXT THREE YEARS, AND THEY’RE EXPECTED TO DRAW TENS OF THOUSANDS OF SPECTATORS TO THE CAPITAL CITY. WELL, THIS IS GOING TO BE A BIG BOOST TO THE ...

Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

Sunday highlights the highest risks and best tricks as the 30th anniversary X Games come to a close in Salt Lake City. It is a day reserved for the most consequential contests, in which a single run ...

X Games Aspen 2025 will see the implementation of several new initiatives that usher in a new era for the action sports brand under majority owner MSP Sports Capital and CEO Jeremy Bloom AI judging.