LOS ANGELES, July 28, 2017 /PRNewswire/ -- MediaMation, Inc., an award-winning technology and entertainment company, launched its turnkey MX4D Esports Theatre concept at E3 2017 in Los Angeles. E3 is ...

A week before the opening of “Star Wars: The Last Jedi,” the TCL Chinese Theatre unveiled a revamped auditorium that will help immerse audience members in a galaxy far, far away. The Chinese has ...

During E3, MX4D decided to unveil their latest addition to the world of eSports: the Motion & EFX eSports Gaming Theatre. Essentially what these photos are showing you is a full eSports team competing ...

At CinemaCon, which opens Monday in Las Vegas, MediaMation — developers of the MX4D 4D cinema system with effects such as fog and rain — will announce that it’s expanding its global footprint from 346 ...

If you're in Los Angeles and love esports, you're probably going to get the most immersive experience possible from Hollywood Esports down the road. This week the company announced they were ...

What better way to sample the latest evolution in 4D cinema than a showing of “Deadpool & Wolverine” in Japan? Toho Cinemas Shinjuku, where the movie opened late last month, is equipped with Motion ...

Filmhouse Landmark is now open and here’s your invitation to immerse yourself in the action, feel the wind, water, jolts, pokes and Motion. MX4D® Motion EFX Theatre, the newest evolution in the 4D ...

But it’s happening anyway. Butter something for Showcase MX4D, a type of movie-watching experience that involves moving seats, bursts of water and, yes, real-life smells, now open at Showcase Cinema ...

TORRANCE, Calif.--(BUSINESS WIRE)--Veteran interactive technology and 4D Cinema Innovator MediaMation, Inc. (MMI) announces its debut in the expansive Chinese cinema market with the opening of its ...

LAS VEGAS -- Behind many new innovations is a source of disruption. Before television, stories were told over the airwaves of terrestrial radio and prior to the Internet, people gathered at the local ...

MANILA, Philippines – Mallgoers of the Metro South can now experience the best cinema experience available in the world. After the successful opening of its first movie theaters in Taguig, Vista ...

Nigeria’s premiere entertainment company, Filmhouse Cinemas, has opened a cinema multiplex at Landmark Village, Victoria Island, Lagos. Filmhouse Cinemas opens West Africa's first MX4D Cinema at ...