Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Please describe your job: What do you do? At Feed, I’m responsible for the growth and security of our company. My day-to-day is spent supporting the executive team and helping our clients solve ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

Econsultancy owner Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of Xeim, the new name for the Group’s marketing businesses. Xeim ...

Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition. A down-home, deep fried sense of warm hospitality that ...

The impact of GenAI on commerce has become a major topic of conversation. We asked the experts what this means for the customer experience, whether agentic commerce is all it’s cracked up to be, and ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potential advantages when employed ...

I’ve just come from a session at the Adobe Summit, where L’Oréal stated that this lack of consumer awareness about its brands is not uncommon. Digital Manager Emmanuel Viennot also gleefully mentioned ...