The Texas Tech Red Raiders are the 2025 Big 12 champions after their win over BYU, and fans can now purchase official ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

Are you a Texas Tech student, alumni or fan? Well, TTU just dropped a curated, designer-crafted lifestyle merch collection.

AI-powered shopping assistants have become a staple in online retail, making shopping easier and more convenient ...

THE OLDER I get, the more I stray away from form-fitting workout clothing. Even at my slimmest, I’ve always had trouble ...

Researchers have combined liquid metal and a heat-activated adhesive to create an electrically conductive patch that bonds to ...

Need some gear to rep the new Big 12 Champions? Academy Sports in Lubbock releases special Texas Tech Red Raider gear to ...

Iron-on patches can repair clothing or add personal flair to backpacks and hats. And now they could power wearable tech, too.

The iron-on electronic patch could make it easier to embed sensors, lights, and microphones directly into clothing. The ...

Meta Platforms has acquired AI wearables startup Limitless, marking another major step in its strategy to build AI-powered ...