Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

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Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

2025 proved to be a pivotal year for sports as consumers continue to adapt to a changing media landscape. A growing intensity of fan engagement coupled with an evolution of how sports viewers tune in ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...