The December Editors' photo challenge The theme for our December Editor's photo challenge was "Shades of Gray." For this ...

Walmart has reduced the price of a Fujifilm Instax Mini SE Instant Camera value pack to $55, down from $73.95. Available in blue, gray, lavender, pink, or seafoam green. The bundle, a Walmart ...

A few months ago I took part in the competitive sport of purchasing a Fujifilm X-T30 II. First released in 2021, this retro-looking, TikTok-viral mirrorless camera is still routinely back ordered ...

What will no doubt be one of the most-talked about cameras at this year's IBC, the long-awaited FUJIFILM GFX ETERNA 55 is now confirmed to be shipping in October for $16,499. FUJIFILM has confirmed ...

Fujifilm’s GFX100RF is a larger version of their best-selling, much hyped X100VI. It shares the X100VI’s retro design, leaf shutter, offset viewfinder, and broad control layout — albeit with an ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Ben Keough Ben Keough is an editor covering cameras, working from home, ...

Kirk Williamson is a semi-retired photojournalist. After 40 years in the newspaper business he now runs photography workshops and teaches college level photography courses. Fed chief Powell is ...

Fujifilm has added a new mirrorless camera to its portfolio, and the company is hyping it up with some curious claims. The GFX100RF is the brand's first digital camera in the GFX series that comes ...

Fujifilm now has its own answer to the Leica Q3. Fujifilm now has its own answer to the Leica Q3. is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage areas ...

A final leak of the highly anticipated Fujifilm GFX 100RF has surfaced just hours before its official announcement. This medium format camera with a fixed lens introduces groundbreaking features, ...

As the Fujifilm X-Summit's 'one more thing' announcement, the company showed some footage shot with its forthcoming GFX Eterna cinema camera. While the announcement of the GFX100RF undoubtedly took ...